Promotions that earn their place.
Build a marketing plan around profitable demand. Bring campaign goals, channel costs, and contribution margin together before committing your budget.
Campaign planning
Start with an audience, an occasion, and a measurable objective. Build a calendar that respects your team’s operating capacity.
Promotion economics
Model discounts, ingredient cost, packaging, and delivery fees before you launch. Understand the contribution left per order.
Channel comparison
Use a consistent attribution window. Compare spend, orders, revenue, and contribution across email, paid media, and delivery.
Post-campaign review
Separate incremental demand from orders that would have happened anyway. Capture the learning while the campaign is still fresh.
A delivery offer lifts sales, but a higher commission and discount reduce contribution. Compare the offer’s profit with an ordinary delivery order before extending it.
Illustrative scenarioStart with the right inputs.
Campaign dates, spend, and attributed orders
Menu prices, discounts, and variable costs
Delivery commission and packaging costs
Leave with a useful next step.
A campaign brief and calendar
Scenario-based promotion economics
A repeatable campaign review
A repeatable review rhythm.
Define one measurable business objective.
Model the unit economics and break-even point.
Run a bounded campaign with a clear tracking method.
Compare results and document the next experiment.
Keep exploring.
All resourcesMeasure a campaign beyond revenue
A useful framework for incremental contribution and campaign return.
Read the guideKnow what a delivery order really earns
Model commission, packaging, and promotions before offering a discount.
Read the guideBuild a restaurant marketing calendar
Coordinate occasions, channels, budget, and operating capacity.
Read the guideYour next good decision starts here.
Tell us what you’re working on. We’ll shape a walkthrough around it.